Chosen By Nicole Scherzinger


In 2017, we worked alongside Nicole Scherzingerin order to create her first fragrance, Chosen. It was launched at the Dorchester hotel in London and was an immediate success. The sweet, beautiful and sensuous scent is Nicole’s message to empower all women; to feel ‘Chosen’, treasured and cherished by wearing this unique fragrance. A feeling all women should feel.

Laurelle London: Sexxy-Shoo


Laurelle London: Executive Man

Executive Man

Executive Man, Laurelle’s own branded fragrance, was launched in 2010. The aqua scent consists of notes such as citruses and warm spices too.

Amy Childs

Amy Childs

In 2014, Amy Childs launched her successful perfume on day two of the Olympia Beauty Show in London. The fragrance is mainly sweet and fruity with notes such as: neroli, tiare flower and even palisander rosewood.

Peter Andre: Gold


Peter Andre’s most recent perfume, Gold, was launched in Basingstoke’s Festival Place in 2017. The sweet yet woody scent incorporates notes such as water jasmine, vanilla and cashmere wood. The rose gold bottle, shaped in a heart, is the perfect way to make every female feel loved.

Peter Andre: Breeze


Peter Andre launched his 7thperfume, Breeze, in his store in Durham in 2015. The fragrance contains warming notes of jasmine and bamboo and even features light zesty ingredients such as lemon and cedar. The bright, aqua blue colour of the bottle also highlights the cooling and fresh nature of the fragrance.

Peter Andre: Forever Young

Forever & Forever Young

Peter Andre launched his new fragrance duo Forever and Forever Young in 2013 in Castle Mall, Norwich. The scents combine the sweet haste of girls growing up with the stylish scent of maturity; it’s a blend of adolescence with the essence of sophistication.

Ashley By Ashley Roberts

Ashley By Ashley Roberts

In 2014, Ashley Roberts launched her fragrance, Ashley, in London. The colourful, butterfly inspired bottle is carefully designed to reflect a fun and exciting tone. The sweet floral fragrance includes notes such as honey, rose and patchouli.

Wings by Lucy Mecklenburg

Wings by Lucy Mecklenburg

Wings, by Lucy Mecklenburg was launched in 2014 at Westfield shopping centre, with fans supporting right from the start. The sweet, light, fruity scent fits perfectly with the intricate, butterfly inspired bottle. The perfume was described as Lucy’s “dream come true.”

Sarah Jessica Parker: Endless


The Endless scent effortlessly captures a measure of joy. This fragrance was also launched in 2009.