About laurelle

About Laurelle London

Laurelle London is a market leader in the development, formulation and supply of fragrance, beauty and home fragrance categories. We have a broad client base, offering a full creation and production vendor service. We have expansive knowledge of market trend and category innovation and offer you access to insights and developments across multiple categories.

With over 25 years of Design experience, our Creative Hub will work in partnership with you to build your brand message and optimise opportunities. Our Research and Development Team, use their exceptional skills to create unique fragrances for each customer. We have an expansive library of formulas, can develop bespoke product and offer required product testing.

Environmentally and sustainability savvy, we have expanded product ranges that satisfy the broadening demands in today’s customers, featuring: Vegan, Cruelty free, Natural product bases, Sustainable ingredients, Reduced and Recyclable packaging.

Laurelle have designed many successful own brand products, as well as collaborate with Celebrities and Brands to launch bespoke fine fragrances into the market.

Thanks to continued year-on-year growth, our UK facility—opened in 2022—now offers an expanded annual production capacity of 65 million units. This growth enables us to deliver shorter lead times and even greater flexibility. We’re proud of the trusted relationships we’ve built, which continue to drive innovation, creativity, and the delivery of your vision.

Our Global Presence

Our global footprint spans the United Kingdom, Hungary, the United States, Dubai (UAE), India, China, and Vietnam, where we operate through a mix of manufacturing facilities, sourcing offices, and local entities. This strategic network enables us to deliver personal fragrances and a wide range of health, beauty, and home care products worldwide. Our high-volume capabilities ensure rapid fulfilment, consistent quality, and continuous innovation, while we remain focused on building strong, lasting partnerships.